Tuesday, September 14, 2010

Nature and the Industry

  

Nature

People travel for a variety of reasons, including for vacations, business, and visits to friends and relatives. For many of these travelers, hotels and other accommodations will be where they stay while out of town. For others, hotels may be more than just a place to stay; they are destinations in themselves. Resort hotels and casino hotels, for example, offer a variety of activities to keep travelers and families occupied for much of their stay.
Goods and services. Hotels and other accommodations are as different as the many family and business travelers they accommodate. The industry includes all types of lodging, from luxurious five-star hotels to youth hostels and RV (recreational vehicle) parks. While many provide simply a place to spend the night, others cater to longer stays by providing food service, recreational activities, and meeting rooms. In 2008, 64,300 establishments provided accommodations to suit many different needs and budgets.
Hotels and motels comprise the majority of establishments in this industry and are generally classified as offering either full-service or limited service. Full-service properties offer a variety of services for their guests, but they almost always include at least one or more restaurant and beverage service options other than self-service—from coffee bars and lunch counters to cocktail lounges and formal restaurants. They also usually provide room service. Larger full-service properties usually have a variety of retail shops on the premises, such as gift boutiques, newsstands, and drug and cosmetics counters, some of which may be geared to an exclusive clientele. Additionally, a number of full-service hotels offer guests access to laundry and valet services, swimming pools, beauty salons, and fitness centers or health spas. A small—but growing—number of luxury hotel chains also manage condominium units in combination with their transient rooms, providing both hotel guests and condominium owners with access to the same services and amenities.
The largest hotels often have banquet rooms, exhibit halls, and spacious ballrooms to accommodate conventions, business meetings, wedding receptions, and other social gatherings. Conventions and business meetings are major sources of revenue for these properties. Some commercial hotels are known as conference hotels—fully self-contained entities specifically designed for large-scale meetings. They provide physical fitness and recreational facilities for meeting attendees, in addition to state-of-the-art audiovisual and technical equipment, a business center, and banquet services.
Limited-service hotels are free-standing properties that do not have on-site restaurants or most other amenities that must be provided by a staff other than the front desk or housekeeping. They usually offer continental breakfasts, vending machines or small packaged items, Internet access, and sometimes unattended game rooms or swimming pools in addition to daily housekeeping services. The numbers of limited-service properties have been growing. These properties are not as costly to build and maintain. They appeal to budget-conscious family vacationers and travelers who are willing to sacrifice amenities for lower room prices.
Hotels can also be categorized based on a distinguishing feature or service provided by the hotel. Conference hotels provide meeting and banquet rooms, and usually food service, to large groups of people. Resort hotels offer luxurious surroundings with a variety of recreational facilities, such as swimming pools, golf courses, tennis courts, game rooms, and health spas, as well as planned social activities and entertainment. Resorts typically are located in vacation destinations or near natural settings, such as mountains, seashores, theme parks, or other attractions. As a result, the business of many resorts fluctuates with the season. Some resort hotels and motels provide additional convention and conference facilities to encourage customers to combine business with pleasure. During the off season, many of these establishments solicit conventions, sales meetings, and incentive tours to fill their otherwise empty rooms; some resorts even close for the off-season.
Extended-stay hotels typically provide rooms or suites with fully equipped kitchens, entertainment systems, office space with computer and telephone lines, fitness centers, and other amenities. Typically, guests use these hotels for a minimum of 5 consecutive nights, often while on an extended work assignment or lengthy vacation or family visit. All-suite hotels offer a living room or sitting room in addition to a bedroom.
Casino hotels combine both lodging and legalized gaming on the same premises. Along with the typical services provided by most full-service hotels, casino hotels also contain casinos where patrons can wager at table games, play slot machines, and make other bets. Some casino hotels also contain conference and convention facilities.
In addition to hotels, bed-and-breakfast inns, RV parks, campgrounds, and rooming and boarding houses provide lodging for overnight guests and are included in this industry. Bed-and-breakfast inns provide short-term lodging in private homes or small buildings converted for this purpose and are characterized by highly personalized service and inclusion of breakfast in the room rate. Their appeal is quaintness; they typically provide unusual service and unique decor.
RV parks and campgrounds cater to people who enjoy recreational camping at moderate prices. Some parks and campgrounds provide service stations, general stores, shower and toilet facilities, and coin-operated laundries. While some are designed for overnight travelers only, others are for vacationers who stay longer. Some camps provide accommodations, such as cabins and fixed campsites, and other amenities, such as food services, recreational facilities and equipment, and organized recreational activities. Examples of these overnight camps include children camps, family vacation camps, hunting and fishing camps, and outdoor adventure retreats that offer trail riding, white-water rafting, hiking, fishing, game hunting, and similar activities.
Other short-term lodging facilities in this industry include guesthouses, or small cottages located on the same property as a main residence, and youth hostels—dormitory-style hotels with few frills, occupied mainly by students traveling on limited budgets. Also included are rooming and boarding houses, such as fraternity houses, sorority houses, off-campus dormitories, and workers' camps. These establishments provide temporary or longer term accommodations that may serve as a principal residence for the period of occupancy. These establishments also may provide services such as housekeeping, meals, and laundry services.
Industry organization. In recent years, the hotel industry has been dominated by a few large national hotel chains. To the traveler, familiar chain establishments represent dependability and quality at predictable rates. Many chains recognize the importance of brand loyalty to guests and have expanded the range of lodging options offered under one corporate name to include a full range of hotels from limited-service, economy-type hotels to luxury inns. While these national corporations own some of the hotels, many properties are independently owned but affiliated with a chain through a franchise agreement or management contract. Increasingly, hotel chains are moving away from owning properties to managing them. As part of a chain, individual hotels can participate in the company's national reservations service or incentive program, thereby appearing to belong to a larger enterprise.
For those who prefer more personalized service and a unique experience, boutique hotels are becoming more popular. These smaller hotels are generally found in urban locations and provide patrons good service and more distinctive decor and food selection.
Although there are nationwide RV parks and campgrounds, most small lodging establishments are individually owned and operated by a single owner, who may employ a small staff to help operate the business.
Recent developments. The lodging industry is moving towards more limited-service properties mostly in suburban, residential, or commercial neighborhoods, often locating hotels near popular restaurants. Many full-service properties are limiting or quitting the food service business altogether, choosing to contract out their food service operations to third party restaurateurs, including long-term arrangements with chain restaurant operators. Urban business and entertainment districts are providing a greater mix of lodging options to appeal to a wider range of travelers.
Increased competition among establishments in this industry has spurred many independently owned and operated hotels and other lodging places to join national or international reservation systems. This allows travelers to make multiple reservations for lodging, airlines, and car rentals with one telephone call or Internet search. Nearly all hotel chains and many independent lodging facilities operate online reservation systems through the Internet or maintain Web sites that allow individuals to book rooms. Online marketing of properties is so popular with guests that many hotels promote themselves with elaborate Web sites and allow people to investigate availability and rates.

 

 

 

Working Conditions

Hours. Because hotels are open around the clock, employees frequently work varying shifts or variable schedules. Employees who work the late shift generally receive additional compensation. Many employees enjoy the opportunity to work part-time, nights or evenings, or other schedules that fit their availability for work and the hotel's needs. Hotel managers and many department supervisors may work regularly assigned schedules, but they also routinely work longer hours than scheduled, especially during peak travel times or when multiple events are scheduled. Also, they may be called in to work on short notice in the event of an emergency or to cover a position. Those who are self-employed, often owner-operators of small inns, camp sites, or RV parks, tend to work long hours and often live at the establishment or nearby.
Office and administrative support workers generally work scheduled hours in an office setting, meeting with guests, clients, and hotel staff. Their work can become hectic processing orders and invoices, dealing with demanding guests, or servicing requests that require a quick turnaround. Job hazards typically are limited to muscle and eye strain common to working with computers and office equipment.
Computer specialists, information technology technicians, and audiovisual technicians who are employed mostly by larger convention hotels typically maintain standard hours servicing the property's Web sites and computer and communications networks. However, they often work long hours setting up and testing equipment for events that require their services.
Work environment. Work in hotels and other accommodations can be demanding and hectic. Hotel staffs provide a variety of services to guests and must do so efficiently, courteously, and accurately. They must maintain a pleasant demeanor even during times of stress or when dealing with an impatient or irate guest. Alternately, work at slower times, such as the off-season or overnight periods, can seem slow and tiresome. Still, hotel workers must be ready to provide guests and visitors with gracious customer service at any hour.
Food preparation and food service workers in hotels must withstand the strain of working during busy periods and being on their feet for many hours. Kitchen workers lift heavy pots and kettles and work near hot ovens and grills. Job hazards include slips and falls, cuts, and burns, but injuries are seldom serious. Food service workers often carry heavy trays of food, dishes, and glassware. Many of these workers work part time, including evenings, weekends, and holidays.

 

 

 

Employment

Hotels and other accommodations provided 1.9 million wage and salary jobs in 2008. Employment is concentrated in cities and resort areas. Compared with establishments in other industries, hotels and other accommodations tend to be small. About 74 percent employed fewer than 20 workers and 54 percent employed fewer than 10. As a result, lodging establishments offer opportunities for those who are interested in owning or running their own business. Although establishments tend to be small, the majority of jobs are in larger hotel those with more than 100 employees.
Hotels and other lodging places often provide first jobs to many new entrants to the labor force. In 2008, about 19 percent of the workers were younger than age 25, compared with about 13 percent across all industries.
The vast majority of workers in this industry—83 percent in 2008—were employed in service and office and administrative support occupations. Workers in these occupations usually learn their skills on the job. Post secondary education is not required for most entry-level positions; however, college training may be helpful for advancement in some of the occupations. For those in administrative support mainly hotel desk clerks and service occupations, positive personality traits and a customer-service orientation may be more important than formal schooling. The most important traits for success in the hotels and other accommodations industry are good communication skills; the ability to get along with people in stressful situations; a neat, clean appearance; and a pleasant manner.
Service occupations. Service workers are by far the largest occupational group in the industry, accounting for 65 percent of the industry's employment. Most service jobs are in housekeeping occupations, including maids and housekeeping cleaners and janitors and cleaners, and in food preparation and serving jobs, including waiters and waitresses, bartenders, fast food and counter workers, and various other kitchen and dining room workers. The industry also employs many baggage porters and bellhops, gaming services workers, and grounds maintenance workers.
Workers in cleaning and housekeeping occupations ensure that the lodging facility is clean and in good condition for the comfort and safety of guests. Maids and housekeeping cleaners clean lobbies, halls, guestrooms, and bathrooms. They make sure that guests not only have clean rooms, but have all the necessary furnishings and supplies. They change sheets and towels, vacuum carpets, dust furniture, empty wastebaskets, and mop bathroom floors. In larger hotels, the housekeeping staff may include assistant housekeepers, floor supervisors, housekeepers, and executive housekeepers. Janitors help with the cleaning of the public areas of the facility, empty trash, and perform minor maintenance work.
Workers in the various food preparation and serving occupations deal with customers in the dining room or at a service counter. Waiters and waitresses take customers' orders, serve meals, and prepare checks. In smaller establishments, they often set tables, escort guests to their seats, accept payment, and clear tables. In larger restaurants, some of these tasks are assigned to other workers.
Hosts and hostesses welcome guests, show them to their tables, and give them menus. Bartenders fill beverage orders for customers seated at the bar or from waiters and waitresses who serve patrons at tables. Dining room and cafeteria attendants and bartender helpers assist waiters, waitresses, and bartenders by clearing, cleaning, and setting up tables, replenishing supplies at the bar, and keeping the serving areas stocked with linens, tableware, and other supplies. Fast food and counter workers take orders and serve food at fast-food counters and in coffee shops; they also may operate the cash register.
A variety of food preparation workers prepare food in the kitchen. Larger hotels employ chefs and head cooks who create menus, develop recipes, and oversee food preparation operations and personnel. Food preparation and serving supervisors direct workers and supervise specific tasks, such as overseeing banquet cooks or bartenders and servers at a private function, while the chef tends to other activities. Restaurant cooks specialize in the preparation of many different kinds of foods and menu items, generally cooking from scratch and typically only when ordered by diners. They may have titles such as salad chef, grill chef, or pastry chef. Individual chefs may oversee the day-to-day operations of different kitchens in a hotel, such as a full-service restaurant that specializes in fine-dining, a casual or counter-service establishment, or banquet operations. Chef positions generally are attained after years of experience and, sometimes, formal training, including apprenticeships. Larger establishments also employ executive chefs and food and beverage directors who plan menus, purchase food, and supervise kitchen personnel for all of the kitchens in the property. Food preparation workers shred lettuce for salads, cut up food for cooking, and perform simple cooking steps under the direction of the chef or head cook. Beginners may advance to more skilled food preparation jobs with experience or specialized culinary training.
Many full-service hotels employ a uniformed staff to assist arriving and departing guests. Baggage porters and bellhops carry bags and escort guests to their rooms. Concierges arrange special or personal services for guests. They may take messages, arrange for babysitting, make restaurant reservations, provide directions, arrange for or give advice on entertainment and local attractions, and monitor requests for housekeeping and maintenance. Doorkeepers help guests into and out of their cars, summon taxis, and carry baggage into the hotel lobby.
Hotels also employ the largest percentage of gaming services workers because a large share of gaming takes place in casino hotels. Some gaming services positions are associated with oversight and direction supervision, surveillance, and investigation while others involve working with the games or patrons themselves, by tending the slot machines, handling money, writing and running tickets, dealing cards, and performing related duties.
The industry also employs a large number of recreation and fitness workers. At resort hotels and at vacation and recreational camps, recreation workers organize and conduct recreation activities for guests and campers. Camp counselors lead and instruct children and teenagers in outdoor-oriented forms of recreation, such as swimming, hiking, horseback riding, and camping. In addition, counselors at vacation and resident camps also provide guidance and supervise daily living and general socialization. Other types of campgrounds may employ trail guides for activities such as hiking, hunting, and fishing.
Office and administrative support occupations. These positions accounted for 19 percent of the jobs in hotels and other accommodations in 2008. Hotel desk clerks, bookkeeping and accounting clerks, and switchboard operators ensure that the front office operates smoothly. Hotel, motel, and resort desk clerks process reservations and guests' registrations and checkouts, monitor arrivals and departures, handle complaints, and receive and forward mail. The duties of hotel desk clerks depend on the size of the facility. In smaller lodging places, one clerk or a manager may do everything. In larger hotels, a larger staff divides the duties among several types of clerks.
Management, business, and financial operations occupations. Hotels and other lodging places employ many different types of managers to direct and coordinate the activities of the front office, kitchen, dining room, and other departments, such as housekeeping, accounting, personnel, purchasing, publicity, sales, security, and maintenance. Lodging managers, typically the general manager and assistant managers, make decisions that affect the general operations of the hotel, including setting room rates, establishing credit policy, and having ultimate responsibility for resolving problems. In smaller establishments, lodging managers also may perform many of the front-office administrative tasks. In the smallest establishments, the owners sometimes a family team do all the work necessary to operate the business.
Other managers are responsible for different phases of hotel operations. For example, food and beverage managers oversee restaurants, lounges, and catering or banquet operations. Rooms managers look after reservations and occupancy levels to ensure proper room assignments and authorize discounts, special rates, or promotions. Large hotels, especially those with conference centers, use an executive committee structure to better facilitate departmental communications and coordinate activities. Other managers who may serve on a hotel's executive committee include public relations or sales managers, human resource directors, executive housekeepers, and heads of hotel security.
Other occupations. Hotels and other accommodations employ a variety of workers found in many other industries. General maintenance and repair workers fix leaky faucets, do some painting and carpentry, make sure that heating and air-conditioning equipment works properly, mow lawns, and exterminate pests. The industry also employs cashiers, accountants, personnel workers, and entertainers. As properties acquire and use more sophisticated computer systems, they employ more computer specialists to help maintain these systems as well as the hotel's Web site, and computer connections for guests. Also, many additional workers inside a hotel may work for other companies under contract to the hotel or may provide personal or retail services directly to hotel guests from space rented by the hotel. This group includes guards and security officers, barbers and cosmetologists, fitness trainers and aerobics instructors, valets, gardeners, and parking attendants.

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